Zora is the world's first decentralized auction protocol for NFTs on Ethereum. Zora uses a trustless and transparent system to enable secure, fast, and low-cost auctions for digital assets. With Zora, anyone can auction off their unique virtual assets in a safe and efficient manner. The company's mission is to make the auction process more accessible and user-friendly for all parties involved. Zora's vision is to create a global ecosystem of decentralized auctions that benefits everyone from buyers and sellers to developers and collectors.