Basic Attention Token
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads. ~The BAT team has a strong track record in both adtech and cryptocurrency. They created AdX, one of the world's largest ad exchanges, and they were also early investors in Coinbase. Now they're using that experience to create a better way to do online advertising. ~BAT is built on the Ethereum blockchain and it uses Brave, a new browser that blocks ads and trackers by default. This means that users can browse the web faster, safer, and more private than ever before. Publishers can earn more money without annoying ads, and advertisers can reach engaged audiences without compromising user privacy.